What Is Squarespace and How Does It Work?

Not a developer, but want to build a website? An e-commerce enthusiast looking to sell online? Or a blogger eager to write and publish your thoughts?

If any of this sounds like you, Squarespace can be your ultimate partner in building a professional website. It’s a simple yet powerful tool to build the Best Squarespace Websites and grow your online presence.

In this blog, we’ll cover everything: what Squarespace is, how it works, the features it offers, its benefits and limitations, and much more. Let’s get started!

Understanding Squarespace

Squarespace is an advanced, easy-to-use tool used for website creation. Unlike conventional tools, you don’t need to have coding knowledge or be a developer to create websites, online stores, or any blogging platform. Squarespace has it all packed in. Squarespace has a pre-built template collection that you can use and start creating your website.

Core Features of Squarespace

Here’s what Squarespace has in its feature list:

1. Ready-to-use templates

If you don’t require too much customization of your web designs, you can use pre-built templates available in Squarespace. They are easy to use and can be customised to a certain extent.

Plus, Squarespace offers a huge variety of themes and designs to pick from. Unlike custom templates, they save a lot of time and energy. Where custom templates take 3-6 months, with pre-built templates of Squarespace, you can do it in a week.

2. Drag-and-Drop Feature

Without entering into coding complexities, you can simply drag and drop any text or image into Squarespace. After trying once or twice, you will be handy with the procedure and can arrange the content as you like. If you are a beginner, it’s the best option to try out for website designing.

3. E-Commerce and Blogging Tools

Squarespace comes with a complete blogging system where you can write posts, add images or videos, and organize content with categories and tags. You can even enable comments to engage with readers; perfect for sharing ideas, stories, or updates.

It also offers powerful e-commerce tools that you can leverage to create product pages, accept payments through different platforms, and manage orders, inventory, and sales directly from your dashboard.

4. Search Engine Optimization

SEO (Search Engine Optimization) helps your website appear on Google, and Squarespace makes it easy by offering features like editable page titles and meta descriptions, clean URLs, and mobile-friendly designs that Google favors.

How Squarespace Works?

To get started with Squarespace, first create an account at Squarespace.com with a free trial; no credit card required; and click “Create Website.”

Next, choose a template that fits your style, which you can change later if needed. Use the editor to add text, photos, videos, new pages, and interactive elements like contact forms or buttons.

Set up your domain, either using an existing one or purchasing through Squarespace, with all paid plans offering a free domain for the first year.

Once everything is ready, select a plan, pay, and publish your site.

Advantages of Using Squarespace

Here are the key advantages of using Squarespace:

1. All-in-one Package

From hosting to pre-built templates, Squarespace is an all-in-one package. It gives you beautiful templates that you can customize as per your needs.

2. Mobile-friendly designs

Squarespace offers mobile-friendly designs that automatically adjust to fit different screens. This gives your website a professional and rich look. Ultimately, giving users a smooth, mobile-friendly experience is your way to captivating the audience and generating leads.

3. Built-in SEO tools

Squarespace comes with built-in SEO tools that make it easier to optimize your website for search engines. It allows you to edit page titles, meta descriptions, and URLs, add alt text to images, and whatnot.

4. Drag-and-drop option

Squarespace features a user-friendly drag-and-drop editor that lets you design and customize your website. You can easily add text, images, videos, buttons, and several other elements by simply dragging them into place.

Didn’t understand? Let the Squarespace Experts help you.

Limitations to Consider

• Less flexible compared to platforms like WordPress
• Fewer third-party integrations
• Advanced features can cost you a bit more
• Limited backend customization options

Squarespace vs. Competitors

1. Squarespace vs WordPress

Ease of Use: Squarespace offers an all-in-one platform with drag-and-drop editing. This simplicity is one reason many people, especially beginners, choose Squarespace over other Squarespace competitors.

Customization: WordPress provides extensive customization through plugins and themes, suitable for developers or coding experts; on the other hand, Squarespace Designers can create websites without taking any coding classes.

Maintenance: Squarespace handles hosting and updates, whereas WordPress requires separate hosting and manual updates.

2. Squarespace vs. Wix

Design Quality: Squarespace is known for its designer-quality templates, and Squarespace Designers can make these templates fully unique and customized.

Customization: Wix offers more flexibility with a vast template library and extensive app integrations. It works best for users seeking greater control.

Support: Wix provides a wider range of support options, including phone support and dedicated SEO resources.

3. Squarespace vs. Shopify

E-commerce Focus: Shopify is a dedicated e-commerce platform with advanced features for large-scale online stores, one of the top Squarespace competitors in the e-commerce space.

Design & Blogging: Squarespace excels in design and blogging capabilities, and Squarespace Designers can help smaller online stores or content-focused businesses create stunning websites.

Pricing: Squarespace offers more affordable pricing plans for those seeking a balance between design and e-commerce.

Conclusion

Now that you have gained a deeper understanding of how Squarespace works, why not give it a try?

If you still struggle with Squarespace or similar platforms, or don’t have the time to spend an hour on it, reach out to the experienced team at Aron Web Solutions today. We, with our 13+ years of experience, can help your vision and ideas turn into reality.