January 5, 2024

Bigcommerce vs Shopify: Choosing the Right E-commerce Platform for Your Business

BigCommerce and Shopify are two of the most popular and competitive commerce platforms in the market. Both offer comprehensive features and tools to help businesses create and manage their online stores effectively. However, they have their unique strengths and weaknesses that set them apart from each other. BigCommerce is known for its user-friendly interface and robust built-in functionalities. It offers a wide range of customizable templates and themes, as well as tools for marketing, inventory management, and customer support. On the other hand, Shopify is known for its ease of use and simplicity. It offers a drag-and-drop website builder, making it accessible for beginners with no coding knowledge.

Ultimately, the choice between BigCommerce and Shopify will depend on the specific needs and goals of a business. In this blog, we will discuss some of the important points from both platforms and you will end up choosing one from any of these two.

Significance Of Selecting The Right Ecommerce Platform

With the rise in e-commerce, it has become crucial for businesses to select the right platform for success.

5 Significant Reasons for selecting the right e-commerce platform:

Customization: The right e-commerce platform will allow businesses to customize their online store to reflect their brand and cater to their specific needs. This gives a unique and personalized shopping experience for customers, leading to higher customer satisfaction and retention.

Scalability: As businesses grow, their e-commerce n eeds will also increase. Therefore, selecting a platform that offers scalability is essential for long-term success. This will allow businesses to easily add new products, handle higher traffic, and expand into new markets without any limitations.

User-Friendly Interface: An easy-to-use and intuitive interface is crucial for attracting and retaining customers. The right e-commerce platform will provide a user-friendly interface that is simple to navigate, making it easier for customers to find and purchase products

Integration with Third-Party Services: E-commerce platforms that offer integration with popular third-party services such as payment gateways, shipping carriers, and marketing tools can significantly increase business operations.

Head-to-Head Comparison Between Bigcommerce And Shopify

Both platforms offer powerful features and tools to create and run online stores, but they also have their unique strengths and weaknesses. Here is an overview of the main differences between Bigcommerce and Shopify, along with five important bullet points for a deeper understanding of the comparison.

Pricing: Bigcommerce offers more affordable monthly plans, starting at $29.95, while Shopify starts at $29 but increases to $79 per month for more advanced features and unlimited storage.

Design and customizability: Both platforms offer a range of templates and customization options for website design, but Shopify has a more user-friendly drag-and-drop builder while Bigcommerce requires some coding knowledge.

App integrations: Shopify has a larger app store, with over 6,000 integrations, while Bigcommerce offers around 650. This gives Shopify a better advantage in terms of scalability and customization.

Sales Features: Bigcommerce has a built-in abandoned cart saver and gift card option, while Shopify offers more advanced features such as multi-channel selling, customizable checkout, and in-store POS systems.

Support: While both platforms have 24/7 customer support, Shopify has a slightly better reputation for its prompt and efficient support, with phone, email, and live chat options, compared to Bigcommerce's email and live chat support only.

User-friendliness: Shopify has a more user-friendly interface and is easier to use for beginners, while Bigcommerce offers more customization options for advanced users.

SEO and Marketing: Bigcommerce offers built-in SEO features and marketing tools, while Shopify has more third-party app integrations for marketing.

Multi-channel selling: Shopify allows selling on multiple channels like social media and Amazon, while Bigcommerce has limited integration options.

Overall, both Bigcommerce and Shopify are excellent choices for starting an e-commerce store, but the choice ultimately depends on the specific needs and preferences of the business owner.

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